Blue Medora
Client: Willis Collaborative
Overview.
Blue Medora is an industry-leading data collection, reporting and analytics company. They came to us to help organize, and present, their vast amount of data, content and tours online that potential cus-tomers and IT professionals may be seeking.
Role: Art Direction, UX/UI Design
Type: Branding, Responsive Web
When: 2016 - 2017
Involvement.
My involvement with Blue Medora came in several forms ranging from gaining insight of their audi-ence/objectives, to organizing their content into consumable segments through extensive UX wireframes and user-flows. This was followed by visual conceptualization, re-branding, infographics and full UI design.